arcos by design

Right Rentals is a construction equipment rental company. Our desire with this brand was to balance the strength and dependability of the heavy equipment with the social responsibility present within the company’s values. The brand itself goes out of its way to clearly communicate what Right Rentals offers to its customers and how it wants to conduct its business.

In addition to the brand, I worked on newspaper advertising, brochures and more to help create a cohesive corporate image with the main goal of increasing awareness and memorability.