CHILLICO & ASSOCIATES
This project says a lot about my design style and creative process.
Chillico and associates is a law firm located in Charleston, South Carolina and specializes in immigration, criminal defense, family law.
Our client pointed out that she would like to portray a fresh, young and simple brand, getting away from the hard fonts with the traditional ‘scales of justice’ used by the common law firm.
The icon in the logo is a robust yet elegant blend of several important concepts to the lawfirm. To incorporate the iconic Charleston bridge, we built a bridge in the foreground using the letters from CHILLICO as the building blocks. In the background, we added a simple yet strong rising/setting sun to symbolize the ‘new horizons’ Chillico and associates guides their clients towards.